Building the brand

Soul Brand

I'm stealing this week's title from my manager, Celia Siegel. It's the title of a talk that she gave at a conference a week or two ago. I was there and it was the first time I'd seen her do this presentation. The presentation was all about creating a brand that truly...

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Doing It All

Clearly, there's a problem in Lyssa Land. More than one, in fact. But the most pressing one seems to be figuring out how to manage all of the things that need to get done while at the same time promote and grow my business. On my plate for just this week: I've got to...

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